The following pages are an introduction into the fascinating subject of creativity. The essays are edited from my Master in Design Management thesis which asks the question “How can we be more creative?” The conclusion being – there are lots of different ways. The first step being to believe that you are creative closely followed by developing multiple-awareness’s combined with a range of tools and strategies. Finally exist in a creative culture where innovation is encouraged. I hope you find something interesting with which you can put into practice.